Assessing the influence of social media on tourists' motivations and image formation of a destination
Isabel Llodra-Riera (Cibersociety, Fundació Balear d'Innovació i Tecnologia, Palma, Spain), María Pilar Martínez-Ruiz (Department of Marketing, University of Castilla-La Mancha, Albacete, Spain), Ana Isabel Jiménez-Zarco (Department of Innovation and Marketing, Universitat Oberta de Catalunya, Madrid, Spain), and Alicia Izquierdo-Yusta (Facultad de Ciencias Económicas, University of Burgos, Burgos, Spain)
| Year of publication: |
2015
|
|---|---|
| Authors: | Llodra-Riera, Isabel ; Martínez-Ruiz, María Pilar ; Jiménez-Zarco, Ana Isabel ; Izquierdo-Yusta, Alicia |
| Published in: |
International journal of quality and service sciences. - Bingley [u.a.] : Emerald, ISSN 1756-669X, ZDB-ID 2473962-5. - Vol. 7.2015, 4, p. 458-482
|
| Subject: | Social media | Motivations | Information sources | Travel | Image destination | Social Web | Social web | Urlaubsverhalten | Holiday behaviour | Destinationsmanagement | Destination management | Motivation | Markenimage | Brand image | Tourismusmarketing | Tourism marketing | Informationsverhalten | Information behaviour | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJQSS-03-2014-0022 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011448239