Assessing the key variables of mobile-assisted showroomers' behavior to enhance their shopping experience
María Alesanco-Llorente, Eva Reinares-Lara, Jorge Pelegrín-Borondo and Cristina Olarte-Pascual
| Year of publication: |
2025
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|---|---|
| Authors: | Alesanco-Llorente, María ; Reinares-Lara, Eva ; Pelegrín-Borondo, Jorge ; Olarte-Pascual, Cristina |
| Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 16.2025, 1, p. 109-129
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| Subject: | CAN model | mobile showrooming | omnichannel mobile consumers | physical store | smartphone | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone | Mobile Business | Mobile business | Multikanalvertrieb | Multichannel strategy | Mobilkommunikation | Mobile communications | Online-Handel | Online retailing | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/20932685.2024.2420621 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015188915