Assessing the moderating effect of brick-and-mortar store on omnichannel retailing
Rafael Teixeira, André Luís de Castro Moura Duarte, Flavio Romero Macau and Fernanda Marinuzzi de Oliveira
| Year of publication: |
2022
|
|---|---|
| Authors: | Teixeira, Rafael ; Duarte, André Luís de Castro Moura ; Macau, Flavio Romero ; Oliveira, Fernanda Marinuzzi de |
| Subject: | Bricks-and-mortar (BM) store performance | Omnichannel | Online retailing | Ship-to-store (STS) | Online-Handel | Einzelhandel | Retail trade | Multikanalvertrieb | Multichannel strategy | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-03-2021-0139 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013407328