Assessing Three Sources of Misresponse to Reversed Likert Items
| Year of publication: |
2008
|
|---|---|
| Authors: | Swain, Scott D. ; Weathers, Danny ; Niedrich, Ronald W. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 45.2008, 1, p. 116
|