Assessment of impact of after sales service attributes on customer satisfaction for a home-appliances manufacturing firm
Year of publication: |
2016
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Authors: | Murali, Sivanesan ; Pugazhendhi, Singara ; Muralidharan, Chandrasekaran |
Published in: |
International journal of enterprise network management. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1748-1252, ZDB-ID 2212020-8. - Vol. 7.2016, 1, p. 27-41
|
Subject: | after sales service | SERVQUAL | customer satisfaction | multiple regression | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Industrie | Manufacturing industries |
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