Assessment of Public Relations in Projecting the Image of the Presidential Amnesty Programme Vocational Trainees : A Study of BRADAMA Skill Acquisition Centre, Ondo State

The article “Assessment of Public Relations in Projecting the Image of the Presidential Amnesty Programme Vocational Trainees: A Study of BRADAMA Skill Acquisition Centre, Ondo State” is a theoretical approach to the importance of using public relations in helping an organization to project a positive image. The study of the impact information has on the image of organizations seems to be an interesting research topic. Practice has proved that the image of institutions has a patrimonial value and it is sometimes essential in raising their credibility. It can be said that an image is defined as the representation of certain attitudes, opinions, or prejudices concerning a person, a group of persons, or public opinion concerning an institution. In other words, an image is the opinion of a person, of a group of persons, or of the public opinion regarding that institution. All specialists agree that a negative image affects, sometimes to an incredible extent, the success of an institution. In the contemporary age, we cannot speak about public opinion without taking into consideration the mass media as a main agent in transmitting information to the public, with unlimited possibilities of influencing or forming it. The plan for the PR department starts with its own declaration of principles, which describes its roles and contribution to the organization