An assessment of the operating characteristics of farm wineries, and managerial perspectives of farm winery owners who use distributors
Nicholas Williamson, Joy Bhadury, and Samuel Troy; Kathryn Dobie; Victor Ofori-Boadu ...
| Year of publication: |
2012
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|---|---|
| Authors: | Williamson, Nicholas C. ; Bhadury, Joyendu ; Troy, Samuel ; Dobie, Kathryn ; Ofori-Boadu, Victor |
| Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 18.2012, 1, p. 34-49
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| Subject: | Weinbau | Wine industry | Marketingmanagement | Marketing management | Weinhandel | Wine trade | Markenführung | Brand management | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009509750