Assortment as a Clustering Variable : An Application to the Distribution of Ceramics and Construction Materials in Spain

Classifying is essential for understanding the situation of the commercial distribution and analyzing its evolution. In the present paper we study the distribution of ceramics and building materials in Spain and we propose a classification based on a cluster analysis validated both internally and externally. As a result, we have obtained three clusters of distributors that present significant differences regarding their assortment, business areas, resources and results obtained

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Year of publication:	2012
Authors:	Descals, Alejandro
Other Persons:	Ruiz Molina, Maria Eugenia (contributor) ; Bellmunt, Teresa (contributor)
Publisher:	[2012]: [S.l.] : SSRN
Subject:	Spanien \| Spain \| Regionales Cluster \| Regional cluster \| Bauwirtschaft \| Construction industry \| Baustoff \| Construction material

Extent:	1 Online-Ressource (28 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: ESIC Market Economic and Business Journal, Vol. 136, pp. 115-142, May-August 2010 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 01, 2010 erstellt
Classification:	M31 - Marketing
Source:	ECONIS - Online Catalogue of the ZBW

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