Assortment planning for vertically differentiated products
Year of publication: |
2012
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Authors: | Pan, Xiajun Amy ; Honhon, Dorothée |
Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 21.2012, 2, p. 253-275
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Subject: | assortment planning | vertical differentiation | quality | pricing | Produktdifferenzierung | Product differentiation | Produktqualität | Product quality | Sortiment | Retail assortment | Vertikale Integration | Vertical integration | Theorie | Theory |
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