Assortment planning for vertically differentiated products under a consider-then-choose model
Year of publication: |
2019
|
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Authors: | Chen, Wenbo ; Yang, Huixiao |
Published in: |
Operations research letters. - Amsterdam [u.a.] : Elsevier, ISSN 0167-6377, ZDB-ID 720735-9. - Vol. 47.2019, 6, p. 507-512
|
Subject: | Assortment planning | Consider-then-choose | Vertical differentiation | Konsumentenverhalten | Consumer behaviour | Produktdifferenzierung | Product differentiation | Sortiment | Retail assortment | USA | United States | Theorie | Theory |
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