Asymmetrical influences of service robots' perceived performance on overall customer satisfaction : an empirical investigation leveraging online reviews
Year of publication: |
2024
|
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Authors: | Borghi, Matteo ; Mariani, Marcello M. |
Subject: | service robots | customer satisfaction | digital transformation strategy | online reviews | asymmetrical influences | propensity score matching | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Roboter | Robot | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Digitalisierung | Digitization | Online-Marketing | Internet marketing |
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