Athlete-centric employer branding during rival leagues' market entry
Christopher Michael McLeod
| Year of publication: |
2021
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|---|---|
| Authors: | McLeod, Christopher M. |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 30.2021, 4, p. 249-264
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| Subject: | professional leagues | league executives | spectator-based employer branding | brand architecture | talent management | Personalmarketing | HR marketing | Markenführung | Brand management | Personalmanagement | Human Resource Management | Markteintritt | Market entry | Profisport | Professional sports | Firmenimage | Corporate reputation | Hochqualifizierte Arbeitskräfte | Highly skilled workers | Personalbeschaffung | Recruitment | Wettbewerb | Competition | Fußball | Football | Sportmarketing | Sports marketing | Markenarchitektur | Brand architecture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.32731/SMQ.304.1221.01 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012816106