Atmospherics fosters customer loyalty : exploring the mediating effects of memorable customer experience and customer satisfaction in factory outlet malls in Taiwan
Year of publication: |
2024
|
---|---|
Authors: | Chen, Chin-Tsu |
Subject: | Atmospheric cues | Customer loyalty | Customer satisfaction | Memorable customer experience | Outlet malls | Perceived values | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Taiwan | Einkaufszentrum | Shopping center | Dienstleistungsqualität | Service quality | Kundenbindung | Customer retention |
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