Atributos que afetam a decisão de compra dos consumidores de carne bovina

The purpose of this paper is to identify the attributes of beef that affect the buying decisions of theconsumers of Belo Horizonte, Minas Gerais. A descriptive survey was conducted with quantitativevariables, with a total of 400 interviews at the point of retail purchase, using structuredquestionnaires with multiple-choice questions only. It was possible to verify that the attributesconsidered most important by the consumers regarding the beef were: hygiene, smell, appearance,additive-free, healthy appearance, freshness, flavor, tenderness, color, and nutritional value. Wefound significant statistical differences between the consumer’s clusters. It indicates that theattributes of the beef that affect the buying decisions are related to gender, age, marital status,household income, educational level, and time dedicated to work.