Attentional behavior of users on the move towards pervasive advertising media
Johann Schrammel, Elke Mattheiss, Susen Döbelt, Lucas Paletta, Alexander Almer ...
| Year of publication: |
2011
|
|---|---|
| Authors: | Schrammel, Johann ; Mattheiss, Elke ; Döbelt, Susen ; Paletta, Lucas ; Almer, Alexander |
| Published in: |
Pervasive advertising. - London : Springer, ISBN 978-0-85729-351-0. - 2011, p. 287-307
|
| Subject: | Online-Marketing | Internet marketing | Mobilkommunikation | Mobile communications | Außenwerbung | Outdoor advertising | Wahrnehmung | Perception | Österreich | Austria |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009348730