Attitude, attitude change, and behavior : a theoretical overview
Martin Fishbein
| Year of publication: |
1975
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| Authors: | Fishbein, Martin |
| Published in: |
Attitude research bridges the Atlantic : proceedings from the conference entitled Attitude research bridges the Atlantic, held in Madrid, Spain, February 1973. - Chicago : American Marketing Association, ISBN 0-87757-063-9. - 1975, p. 3-16
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| Type of publication: | Article |
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| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002155816