Attitudes and behaviours of key account managers: Are they really any different to senior sales professionals?
| Year of publication: |
2013
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|---|---|
| Authors: | Davies, Iain A. ; Ryals, Lynette J. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 42.2013, 6, p. 919-931
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