Attitudes and behaviours of key account managers : are they really any different to senior sales professionals?
Iain A. Davies; Lynette J. Ryals
| Year of publication: |
2013
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|---|---|
| Authors: | Davies, Iain A. ; Ryals, Lynette J. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 42.2013, 6, p. 919-931
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| Subject: | Key account management | Strategic account management | Global account management | Sales management | Relationship management | Key-Account-Management | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Verkauf | Selling | Führungskräfte | Managers |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010211249