Attitudes and behaviors of mobile network operator customers : contributions toward empirically founded marketing strategies for mobile navigation and Internet services
Torsten J. Gerpott
| Year of publication: |
2010 ; 1., Aufl.
|
|---|---|
| Authors: | Gerpott, Torsten J. |
| Publisher: |
München [u.a.] : Hampp |
| Subject: | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Innovation diffusion | Mobilkommunikation | Mobile communications | Internet | Navigationssystem | Navigation system | Empirische Methode | Empirical method | Deutschland | Germany | Mobilfunk | Standortbezogener Dienst | Kundenforschung | Akzeptanz | Umfrage | Adoption <Marketing> |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | X, 203 S. 210 mm x 150 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammlung ; Collection of articles written by one author |
| Language: | English |
| Notes: | Enth. 5 Beitr. |
| ISBN: | 978-3-86618-432-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003915259