Attitudes of the Indian middle class : a theory of planned behavior approach
By Somjit Barat
| Year of publication: |
2022
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|---|---|
| Authors: | Barat, Somjit |
| Published in: |
Athens journal of business & economics : AJBE. - Athens : Business & Law Research Division and the Economics Research Unit of ATINER, ISSN 2241-794X, ZDB-ID 2851008-2. - Vol. 8.2022, 1, p. 21-42
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| Subject: | globalization | consumer experience | marketing strategy | political marketing | Indien | India | Mittelschicht | Middle class | Verbrauchereinstellung | Consumer attitudes |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.30958/ajbe.8-1-2 [DOI] hdl:11159/6589 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012704148