Attitudes toward mobile advertising : a study of mobile web display and mobile display advertising
Tri Dinh Le and Bao-Tran Ho Nguyen
| Year of publication: |
2014
|
|---|---|
| Authors: | Le, Tri Dinh ; Nguyen, Bao-Tran Ho |
| Published in: |
Asian Academy of Management journal : AAMJ. - Pinang : Penerbit Universiti Sains Malaysia, ISSN 1394-2603, ZDB-ID 2561103-3. - Vol. 19.2014, 2, p. 87-103
|
| Subject: | mobile advertising | customer attitude | mobile marketing | Vietnam | Mobile Marketing | Mobile marketing | Mobilkommunikation | Mobile communications | Online-Marketing | Internet marketing | Mobile Business | Mobile business | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Mobiltelefon | Mobile phone | Viet Nam |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011286643