Attitudes toward online shopping in Asian emerging markets : a comparison on the younger generations in China and Indonesia
Lisha Chen, Fatima Zakiya Razani, Malyda Roosmalati and Wino Yourman Eusy
| Year of publication: |
2016
|
|---|---|
| Authors: | Chen, Lisha ; Razani, Fatima Zakiya ; Roosmalati, Malyda ; Eusy, Wino Yourman |
| Published in: |
Journal of China marketing. - Newcastle upon Tyne : Cambridge Scholars Publishing, ISSN 2058-2943, ZDB-ID 2869556-2. - Vol. 6.2016, 2, p. 1-26
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| Subject: | online shopping | comparative study | attitudes | college students | Online-Handel | Online retailing | China | Indonesien | Indonesia | Konsumentenverhalten | Consumer behaviour | Studierende | Students | Vergleich | Comparison | Schwellenländer | Emerging economies | Asien | Asia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011848035