Attitudinal change in children : an insight from three decade of advertising campaigns in India
Varisha Rehman
| Year of publication: |
2019
|
|---|---|
| Authors: | Rehman, Varisha |
| Subject: | advertising | children | congruency | India and food | Qualitative methods | Indien | India | Kinder | Children | Werbung | Advertising | Werbewirkung | Advertising effects | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour |
| Description of contents: | Description [doi.org] |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2018.1489877 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012203379