Attitudinal Difference toward Cause-related Marketing: The Role of Product Involvement

xi, 47 p. A print copy of this thesis is available through the UO Libraries. Search the library catalog for the location and call number.

Alternative title:	Role of Product Involvement
Year of publication:	2009-06
Authors:	Zhou, Na
Publisher:	University of Oregon
Subject:	Cause related marketing \| Social marketing \| Consumers \| Attitudes

Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Thesis
Language:	English
Notes:	University of Oregon theses, School of Journalism and Communication, M.A., 2009;
Source:	BASE

Persistent link: https://www.econbiz.de/10009447371