Type of publication: Article
Language: English
Notes:
Zorn, S., Jarvis, W. and Bellman, S. <http://researchrepository.murdoch.edu.au/view/author/Bellman, Steven.html> (2010) Attitudinal perspectives for predicting churn. Journal of Research in Interactive Marketing, 4 (2). pp. 157-169.
Source:
BASE