Attracting Facebook "fans" : the importance of authenticity and engagement as a social networking strategy for professional sport teams
Mya Pronschinske, Mark D. Groza, and Matthew. Walker
| Year of publication: |
2012
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|---|---|
| Authors: | Pronschinske, Mya ; Groza, Mark D. ; Walker, Matthew |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 21.2012, 4, p. 221-231
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| Subject: | Profisport | Professional sports | Sportmarketing | Sports marketing | Beziehungsmarketing | Relationship marketing | Social Web | Social web | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009710128