Attracting international student applications to a university website : the role of story-based content and gender in improving stickiness
Mario Cassar and Albert Caruana
| Year of publication: |
2023
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|---|---|
| Authors: | Cassar, Mario ; Caruana, Albert |
| Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 33.2023, 1, p. 79-96
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| Subject: | argument-based content | gender | stickiness | story-based content | student recruitment | Website content | Website | Studierende | Students | Geschlecht | Gender | Personalbeschaffung | Recruitment | Content Management | Content management | Hochschule | Higher education institution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2021.1892898 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014286237