Attractiveness of augmented reality to consumers
Tomasz Grzegorczyk, Rafal Sliwinski and Joanna Kaczmarek
| Year of publication: |
2019
|
|---|---|
| Authors: | Grzegorczyk, Tomasz ; Sliwinski, Rafal ; Kaczmarek, Joanna |
| Subject: | Augmented reality | competitiveness | technology acceptance | technology adoption | Innovationsakzeptanz | Innovation adoption | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Innovation diffusion | Technischer Fortschritt | Technological change |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09537325.2019.1603368 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012208886