Attribute-level heterogeneity
Peter Ebbes; John C. Liechty; Rajdeep Grewal
| Year of publication: |
2015
|
|---|---|
| Authors: | Ebbes, Peter ; Liechty, John C. ; Grewal, Rajdeep |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 61.2015, 4, p. 885-897
|
| Subject: | heterogeneity | mixture models | hierarchical Bayes | conjoint analysis | reversible-jump MCMC | segmentation | Conjoint-Analyse | Conjoint analysis | Bayes-Statistik | Bayesian inference | Theorie | Theory | Marktforschung | Market research | Marktsegmentierung | Market segmentation | Markov-Kette | Markov chain | Monte-Carlo-Simulation | Monte Carlo simulation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010526539