ATTRIBUTION STYLE AND ENTREPRENEURIAL SUCCESS: A STUDY BASED ON INDIAN CULTURE

Attribution theory is said to be one of the few psychological theories that can deal with entrepreneurial persistence and setbacks. To explain the question why some entrepreneurs “succeed” in establishing the firm and others do not, recently researchers are emphasizing upon the attribution style of the entrepreneurs. Moreover, US Panel Study of Entrepreneurial Dynamics (PSED) by Gartner and Shaver (2002) is also pointed out that nascent entrepreneurs show self serving bias in their attribution style. To know whether Indian nascent entrepreneurs show the same style of attribution, this study has been conducted. In this study, differentiation has been made upon high and low success group of nascent entrepreneurs in association with attribution style. Results of this study indicate different style of attribution among Indian nascent entrepreneurs.