Audience interactivity on video websites and the business implications for online media platforms
Yan Yang; Amy Jo Coffey
| Year of publication: |
2014
|
|---|---|
| Authors: | Yang, Yan ; Coffey, Amy Jo |
| Published in: |
Journal of media business studies. - Abingdon : Taylor & Francis, ISSN 1652-2354, ZDB-ID 2207915-4. - Vol. 11.2014, 2, p. 25-56
|
| Subject: | audience valuation | interactivity | online participation | interactive feature | online video | Website | Online-Marketing | Internet marketing | Social Web | Social web | Online-Handel | Online retailing | Interaktive Medien | Interactive media | Konsumentenverhalten | Consumer behaviour | Digitale Plattform | Digital platform | Mediennutzung | Media usage | Electronic Commerce | E-commerce |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010424715