Audit and benchmarking of supermarket catalog composition in five countries
Pei Jie Tan, Arry Tanusondjaja, Armando Corsi, Larry Lockshin, Christopher Villani, Svetlana Bogomolova
| Year of publication: |
2023
|
|---|---|
| Authors: | Tan, Pei Jie ; Tanusondjaja, Arry ; Corsi, Armando ; Lockshin, Lawrence S. ; Villani, Christopher ; Bogomolova, Svetlana |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 42.2023, 3, p. 589-616
|
| Subject: | content analysis | price promotion | print advertising | Supermarket catalog | Lebensmitteleinzelhandel | Food retailing | Printwerbung | Print advertising | Verkaufsförderung | Sales promotion | Benchmarking | Großbritannien | United Kingdom | Deutschland | Germany | Wirtschaftsprüfung | Financial audit | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2022.2079818 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014295239