Augment yourself through virtual mirror : the impact of self-viewing and narcissism on consumer responses
Tae Hyun Baek, Chan Yun Yoo and Sukki Yoon
| Year of publication: |
May 2018
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|---|---|
| Authors: | Baek, Tae Hyun ; Yoo, Chan Yun ; Yoon, Sukki |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 37.2018, 3, p. 421-439
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| Subject: | augmented reality | virtual mirror | narcissism | self-brand connections | self-referencing | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Persönlichkeitspsychologie | Personality psychology | Virtuelles Team | Virtual team |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2016.1244887 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011882002