Augmentation of effectiveness of new product development through social media : an empirical validation
Sonica Rautela, Samir Yerpude, Tarun Kumar Singhal
| Year of publication: |
2022
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|---|---|
| Authors: | Rautela, Sonica ; Yerpude, Samir ; Singhal, Tarun Kumar |
| Published in: |
International journal of public sector performance management : IJPSPM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1741-105X, ZDB-ID 2471977-8. - Vol. 9.2022, 1/2, p. 5-24
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| Subject: | company level drivers | effectiveness | new product development | NPD | R&D | research and development | sales department | social media inputs | Social Web | Social web | Produktentwicklung | New product development | Innovation | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJPSPM.2022.119824 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012800661