Augmented reality-delivered product information at the point of sale : when information controllability backfires
Year of publication: |
2022
|
---|---|
Authors: | Hoffmann, Stefan ; Joerß, Tom ; Mai, Robert ; Akbar, Payam |
Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 50.2022, 4, p. 743-776
|
Subject: | Augmented reality | Controllability | Field study | Point of sale | Product information |
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