Augmented reality-delivered product information at the point of sale : when information controllability backfires
Stefan Hoffmann, Tom Joerß, Robert Mai, Payam Akbar
| Year of publication: |
2022
|
|---|---|
| Authors: | Hoffmann, Stefan ; Joerß, Tom ; Mai, Robert ; Akbar, Payam |
| Subject: | Augmented reality | Controllability | Field study | Point of sale | Product information | Produktinformation | Konsumentenverhalten | Consumer behaviour | Ladengeschäft | Retail outlet | Informationsökonomik | Economics of information | Feldforschung | Field research |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-022-00855-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013389259