Augmented reality : designing immersive experiences that maximize consumer engagement
Year of publication: |
March-April 2016
|
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Authors: | Scholz, Joachim ; Smith, Andrew N. |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 59.2016, 2, p. 149-161
|
Subject: | Augmented reality | Advertising | Branding | Consumer engagement | Interactive marketing | Mobile marketing | Social media | User-generated content | Virtual reality | Virtuelle Realität | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Mobile Marketing | Kundenintegration | Customer integration | Werbewirkung | Advertising effects |
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