How Augmented Reality (Ar) Experience Affects Purchase Intention in Sport E-Commerce : Roles of Perceived Diagnosticity, Psychological Distance, and Perceived Risks
Year of publication: |
[2022]
|
---|---|
Authors: | Uhm, Jun-Phil ; Kim, Sanghoon ; Do, Chanwook ; Lee, Hyun-Woo |
Publisher: |
[S.l.] : SSRN |
Subject: | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Risiko | Risk | Virtuelle Realität | Virtual reality |
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