Augmented reality experiences : consumer-centered augmented reality framework and research agenda
Sergio Barta, Raquel Gurrea, Carlos Flavián
| Year of publication: |
2025
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|---|---|
| Authors: | Barta, Sergio ; Gurrea Sarasa, Raquel ; Flavián Blanco, Carlos |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 42.2025, 2, p. 634-650
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| Subject: | augmented reality | systematic literature review | marketing | consumer | immersive technologies | research agenda | user experience | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22143 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015373148