Augmented reality in real stores : empirical evidence from consumers' interaction with AR in a retail format
Francesca Bonetti, Eleonora Pantano, Gary Warnaby, Lee Quinn and Patsy Perry
| Year of publication: |
2019
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|---|---|
| Authors: | Bonetti, Francesca ; Pantano, Eleonora ; Warnaby, Gary ; Quinn, Lee ; Perry, Patsy |
| Published in: |
Augmented reality and virtual reality : the power of AR and VR for business. - Cham : Springer, ISBN 3-030-06245-7. - 2019, p. 3-16
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| Subject: | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Betriebsform | Retail format |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.007/978-3-030-06246-0_1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011998615