Augmented reality in retailing : a systematic review with bibliometric analysis
Zhao Du and Jun Liu, Fang Wang
| Year of publication: |
2022
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|---|---|
| Authors: | Du, Zhao ; Liu, Jun ; Wang, Fang |
| Published in: |
International journal of networking and virtual organisations : IJNVO. - Geneva : Inderscience Enterprises, ISSN 1741-5225, ZDB-ID 2105494-0. - Vol. 27.2022, 1, p. 84-102
|
| Subject: | augmented reality | retailing | systematic review | bibliometric analysis | adoption | purchase intention | product presentation | customer experience | design feature | brand attitude | market intelligence | Bibliometrie | Bibliometrics | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Virtuelle Realität | Virtual reality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJNVO.2022.10051036 [DOI] 10.1504/IJNVO.2022.126001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013414709