Augmented reality marketing in hospitality and tourism : a guide for researchers and managers
M. Claudia tom Dieck, Dai-In Danny Han and Philipp A. Rauschnabel
| Year of publication: |
2024
|
|---|---|
| Authors: | Dieck, M. Claudia tom ; Han, Dai-In Danny ; Rauschnabel, Philipp A. |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 36.2024, 13, p. 97-117
|
| Subject: | AR | Augmented reality | Extended reality | Hospitality | Marketing | Spatial computing | Tourism | Gastgewerbe | Hospitality industry | Virtuelle Realität | Virtual reality | Tourismusmarketing | Tourism marketing | Tourismus | Tourismuswirtschaft | Tourism industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-09-2023-1513 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015152962