Augmented reality's perceived immersion effect on the customer shopping process : decision-making quality and privacy concerns
Aniket Sengupta and Lanlan Cao
| Year of publication: |
2022
|
|---|---|
| Authors: | Sengupta, Aniket ; Cao, Lanlan |
| Subject: | Augmented reality | Decision-making | Immersion | Purchase | Retail | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Datenschutz | Data protection | Einzelhandel | Retail trade | Online-Handel | Online retailing | Entscheidung | Decision |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-10-2021-0522 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013398151