Augmented reality : the key to unlock customer engagement potential
Muruganantham Ganesan and B. Dinesh Kumar
| Year of publication: |
2024
|
|---|---|
| Authors: | Ganesan, Muruganantham ; Kumar, B. Dinesh |
| Subject: | Augmented reality | Customer engagement | Generation Z | Millennials | Mobile apps | Perceived augmentation | Theory of interactive media effects | Beziehungsmarketing | Relationship marketing | Virtuelle Realität | Virtual reality | Mobile Anwendung | Mobile application | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Interaktive Medien | Interactive media | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-08-2023-0408 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015056926