Augmenting customer retention through big data analytics
Reena Malik, PhD, Ambuj Sharma, PhD, Prashant Chaudhary, PhD, editors
| Year of publication: |
2025 ; First edition.
|
|---|---|
| Other Persons: | Malik, Reena (ed.) ; Sharma, Ambuj (ed.) ; Chaudhary, Prashant Vilas (ed.) |
| Publisher: |
Palm Bay, FL, USA : Apple Academic Press, |
| Subject: | Data Mining | Data mining | Big Data | Big data | Beziehungsmarketing | Relationship marketing | IT-gestütztes Marketing | Computer-assisted marketing |
| Extent: | 1 online resource. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-003-53848-6 ; 1-003-53848-7 ; 978-1-040-16639-0 ; 1-040-16639-3 ; 978-1-040-16637-6 ; 1-040-16637-7 ; 978-1-77491-721-3 ; 978-1-77491-722-0 |
| Other identifiers: | 10.1201/9781003538486 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015186856