Augmenting hotel performance in Malaysia through big data analytics capability and artificial intelligence capability
Shumaila Naz, Syed Arslan Haider, Shabnam Khan, Qasim Ali Nisar and Shehnaz Tehseen
| Year of publication: |
2024
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|---|---|
| Authors: | Naz, Shumaila ; Syed Arslan Haider ; Khan, Shabnam ; Qasim Ali Nisar ; Shehnaz Tehseen |
| Published in: |
Journal of hospitality and tourism insights. - Bingley : Emerald, ISSN 2514-9806, ZDB-ID 2935216-2. - Vol. 7.2024, 4, p. 2055-2080
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| Subject: | Artificial intelligence capability | Big data analytics capability | Co-innovation | Entrepreneurial orientation | Environmental dynamism | Hotel industry performance | Künstliche Intelligenz | Artificial intelligence | Hotellerie | Hotel industry | Big Data | Big data | Unternehmenserfolg | Firm performance | Dynamische Kompetenzen | Dynamic capabilities | Malaysia | Capability-Ansatz | Capability approach | Data Mining | Data mining |
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