Authenticity in organisational context: fragmentation, contradiction and loss of control
Year of publication: |
2010
|
---|---|
Authors: | Edwards, Lee |
Other Persons: | Edwards, Lee (ed.) |
Published in: |
Journal of Communication Management. - Emerald Group Publishing Limited, ISSN 1478-0852, ZDB-ID 2031803-0. - Vol. 14.2010, 3, p. 192-205
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Corporate identity | Consumerism | Marketing strategy | Perception |
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