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Transforming services to the customer : exploring user-generated content and entrepreneurship
Fischbach, Sarah, (2015)
Leveraging user-generated content: a visual case analysis of Contiki's brand co-creation campaign
Ouschan, Robyn, (2019)
Conceptualising digital content marketing for greater consumer brand engagement
Jacob, Mishel Elizabeth, (2021)
"Twitter ist die dicke Uhr der Neuzeit"
Bornschein, Christoph, (2016)