Autoethnography as pedagogical strategy to understand subsistence consumers
Sujit Raghunathrao Jagadale
| Year of publication: |
2024
|
|---|---|
| Authors: | Jagadale, Sujit Raghunathrao |
| Subject: | macromarketing pedagogy | autoethnography | marketing pedagogy | subsistence marketplaces | subsistence consumers | rural marketing | rural India | qualitative research | marketing education | Subsistenzwirtschaft | Subsistence economy | Konsumentenverhalten | Consumer behaviour | Indien | India | Marketing | Marktforschung | Market research | Pädagogik | Pedagogy | Ländlicher Raum | Rural area |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/02761467241287427 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015166475