Automated Marketing Research Using Online Customer Reviews
Year of publication: |
2012
|
---|---|
Authors: | Bradlow, Eric |
Publisher: |
[S.l.] : SSRN |
Subject: | Data Mining | Data mining | Marktstruktur | Market structure | Marktforschung | Market research | Personalisierung | Personalization |
Extent: | 1 Online-Ressource (64 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 27, 2010 erstellt |
Other identifiers: | 10.2139/ssrn.1649466 [DOI] |
Classification: | C42 - Survey Methods ; C50 - Econometric Modeling. General |
Source: | ECONIS - Online Catalogue of the ZBW |
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