Automotive market : from a general to a market segmentation approach
Liviana Andreea Niminet
| Year of publication: |
2013
|
|---|---|
| Authors: | Niminet, Liviana Andreea |
| Published in: |
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau". - Bacau : Alma Mater Publ. House, ISSN 2066-561X, ZDB-ID 2739897-3. - Vol. 18.2013, p. 61-65
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| Subject: | Marktsegmentierung | Market segmentation | Kfz-Markt | Automotive market | Kfz-Industrie | Automotive industry | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010358622